Digital and Marketing

Structured and unstructured data that is being generated at ever-increasing speed in our digitized world have created a business analytics cadence in many domains.  Advanced analytics today are enabling companies to measure their advertising and marketing efforts with market data to provide executives with more detailed and quantitative intelligence. 

CRM Analytics​​

Are you getting the most out of your CRM?  OEQ’s products and services can help you understand your data about a customer in order to help drive your decisions (in lieu of supporting your decisions). We can help you with customer value analytics, demographics & psychographics, and churn prediction & prevention…just to name a few.

Marketing Campaign Analytics​​

If something costs more than it returns, it's not a good long-term business strategy.  There are both qualitative and quantitative factors to consider. Qualitative can be a little ‘tricky’ as it’s a function of interpretation leveraging intuition and expertise.  OEQ can help you measure, manage, and analyze marketing performance, balancing qualitative and quantitative factors to measure return on investment (ROI). 

Social Marketing/Social Mining

Social media has changed the way individuals interact and companies conduct business.  Individuals produce data at an unprecedented rate by interacting, sharing, and consuming content through social media. 

Understanding and processing this new type of data to glean actionable patterns and insights presents new opportunities.  OEQ’ Fire Platform integrates social media and social network analysis with advanced analytics to help you understand these patterns and trends.  This increased insight can help augment strategies or lead to the introduction of new programs, products, and services.